Introduction:
Navigating TikTok’s commerce tools can be confusing if you’re new. To help, we’ve compiled a glossary of essential terms and features. Bookmark this for quick reference as you build and optimize your TikTok Shop.
Key Terms
- TikTok Shop: The in-app storefront that lets businesses sell products directly through their TikTok profile and videos.
- Seller Center: The dashboard where merchants manage inventory, orders, product listings, and analytics.
- Product Tagging: Highlighting products within a TikTok video so viewers can shop directly.
- LIVE Shopping: Hosting live-stream events where viewers can interact, ask questions, and purchase featured products in real-time.
- Spark Ads: Ads that boost your organic TikTok videos or those created by influencers, extending reach and visibility.
- Creator Marketplace: A platform within TikTok where brands and creators connect for collaboration, influencer marketing, and campaign management.
- Analytics Dashboard: A reporting tool that provides insights on video performance, audience demographics, and shopping behaviors.
- Promotion Center: A set of tools for running discounts, flash sales, and other promotional campaigns.
- Affiliate Program: Allows creators and influencers to earn commissions by promoting your products.
- Community Guidelines: TikTok’s rules and policies. Ensure your products and content follow these guidelines to avoid account issues.
Conclusion:
This glossary serves as a quick-start guide to the most important TikTok commerce terms. Understanding these concepts will help you confidently navigate the platform and make data-driven decisions to grow your TikTok Shop.
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