tiktok shop agency.

Somerce is an official TikTok Shop Partner running the whole channel for 100+ brands — strategy, content, affiliates, LIVE, paid media and shop operations as one self-operated engine. £250m+ GMV managed, 100k+ affiliates engaged, and the platform's $2.7m record broadcast. No guesswork, just strategy.

Talk to us See the work →

LIVE LIVE · 04:37:12

AFFILIATE

L’Oréal Muglerlaunch LIVE

100k+affiliates engaged globally

trusted by the best

why tiktok shop01 / 06

discovery has flipped.

Before · the high street

you went to the shop.

Shelf space and footfall decided what sold.

Then · search

you searched for it.

Marketplaces and keywords. Whoever ranked first won.

Now · content

it finds you.

In the feed, in a LIVE, in a creator's video. Discovery and checkout in the same moment.

The halo

what sells here, sells everywhere.

TikTok Shop demand doesn't stay on TikTok. What sells here lifts every other channel the brand trades through — more branded searches, marketplace sales lift, sell-through in store, more direct traffic.

the opportunity02 / 06

the opportunity.

Shoppers arrive to be shown, not to search — and the numbers are compounding fast.

$66bnglobal GMV 2025 — double the 2024 figure

39.7mBrits watching every month

100+minutes a day — the length of a film

83%of users discovered a new product here

6,000+LIVE sessions streamed every day

+50%Black Friday 2025, year on year

48%of the audience aged 35+

63%female audience · 37% male

Sources: Public First for TikTok (Jul 2026), NielsenIQ via Cosmetics Business, TikTok Shop UK, TikTok (2026).

our engine03 / 06

six services. one team. one target.

Measured on GMV, with strategy running through all of it: where to play, what to sell, how to scale. One team owns the plan, and the GMV.

Strategy

Where to play, what to sell, how to scale — the plan every lever reports into, measured on GMV.

How we plan →

Shop management

The trading engine: setup, listings, offers, stock and account health, run every day.

Explore shop management →

Affiliates & influencers

Creators turned into a sales force, paid on results — 100k+ engaged and managed affiliates.

Explore affiliates →

TikTok LIVE

Daily and showcase LIVEs — 250+ vetted hosts, 10 in-house studios, 2,000+ hours produced every month.

Explore LIVE →

Content

Viral-led video at volume: hooks tested weekly, winners cut down and pushed to paid.

Explore content →

Paid media

The amplifier behind content and LIVEs that already sell — GMV Max, Spark Ads, reported on return.

Explore paid →

the work04 / 06

the numbers do the talking.

Records broken, brands scaled, groups partnered. Every engagement is measured in GMV.

P.Louise $2.7mthe single-LIVE world record

AKT London

TRESemmé Professional 1,470%launch growth, month one

Glow For It

L'Oréal × Mugler £10m+one month, one managed shop

Silentnight

see all the work. →19 case studies, every service — LIVE, affiliates, content, paid media and shop ops

technology05 / 06

a technology-enabled agency.

LiveHost is our proprietary end-to-end TikTok LIVE platform: host recruitment and management, AI-powered real-time stream optimisation, and advanced reporting. Behind it, the whole business runs on one core application — one data spine from client workflows to reporting.

Explore LiveHost

how we partner06 / 06

four ways to work together.

All built around the same thing: tangible GMV you can see.

Retainer

A dedicated team running the channel month in, month out: strategy, shop, content and LIVE.

Commission

Fees tied to the GMV we drive, so our upside is your upside.

Hybrid

A retainer for the team plus commission on GMV, so both sides share the target.

Project

Launches, showcase LIVEs and content sprints, with no long-term commitment.

ready to build the engine.

Affiliate, LIVE, content, paid media and shop management, run as one. Tell us the brand and the target, we'll bring the record-breaking playbook.

Talk to us

* Verified across Somerce-managed TikTok Shop accounts, rolling 30-day window, GMV as reported by TikTok Shop seller analytics.