tiktok shop agency.

Somerce is an official TikTok Shop Partner running the whole channel for 100+ brands — strategy, content, affiliates, LIVE, paid media and shop operations as one self-operated engine. £250m+ GMV managed, 100k+ affiliates engaged, and the platform's $2.7m record broadcast. No guesswork, just strategy.

Talk to us See the work →

LIVE LIVE · 04:37:12

AFFILIATE

L’Oréal Muglerlaunch LIVE

100k+affiliates engaged globally

£250m+

GMV managed

100+

brands globally

100k+

engaged affiliates

hubs — London, Manchester & New York

verified across managed accounts · rolling 30 days*

Trusted by the best

01Why TikTok Shop

discovery has flipped.

Before · the high street

you went to the shop.

Shelf space and footfall decided what sold.

Then · search

you searched for it.

Marketplaces and keywords. Whoever ranked first won.

Now · content

it finds you.

In the feed, in a LIVE, in a creator's video. Discovery and checkout in the same moment.

The halo

what sells here, sells everywhere.

TikTok Shop demand doesn't stay on TikTok. What sells here lifts every other channel the brand trades through — more branded searches, marketplace sales lift, sell-through in store, more direct traffic.

02The opportunity

the opportunity.

Shoppers arrive to be shown, not to search — and the numbers are compounding fast.

$66bnglobal GMV 2025 — double the 2024 figure

39.7mBrits watching every month

100+minutes a day — the length of a film

83%of users discovered a new product here

6,000+LIVE sessions streamed every day

+50%Black Friday 2025, year on year

48%of the audience aged 35+

63%female audience · 37% male

Sources: Public First for TikTok (Jul 2026), NielsenIQ via Cosmetics Business, TikTok Shop UK, TikTok (2026).

03Our engine

six services. one team. one target.

Measured on GMV, with strategy running through all of it: where to play, what to sell, how to scale. One team owns the plan, and the GMV.

Strategy

Every brand starts with a plan built on its own numbers: products, offer and the GMV target, month by month.

How we plan →

TikTok LIVE

Daily and showcase LIVEs — 250+ vetted hosts, 10 in-house studios, and the team behind the $2.7m record.

Explore LIVE →

Affiliates

Creators turned into a sales force, paid on results — 100k+ engaged and managed affiliates.

Explore affiliates →

Performance content

Viral-led video at volume: hooks tested weekly, winners cut down and pushed to paid.

Explore content →

Paid media

The amplifier behind content and LIVEs that already sell — GMV Max, Spark Ads, reported on return.

Explore paid →

ShopOps

The trading engine: setup, listings, offers, stock and account health, run every day.

Explore shop management →

04The work

the numbers do the talking.

Records broken, brands scaled, groups partnered. Every engagement is measured in GMV.

Confetti falling on the P.Louise set during the record-breaking TikTok Shop LIVE

World record · P.Louise $2.7m

The single-LIVE world record on TikTok Shop, in 14 hours. 40m impressions, $80 AOV.

View case study →

AKT London deodorant balm product photography

AKT London · launch 1,470%

Month-one shop-revenue growth from a standing start, affiliate and content-led, with 85% of GMV from affiliates.

View case study →

The L'Oréal x Mugler showcase LIVE set produced by Somerce

L'Oréal Groupe group-wide showcase partner.

L'Oréal x Mugler showcase LIVE, digital backdrops and live-commerce training across the group.

See the work →

05The work index

P.Louise LIVE $2.7m the single-LIVE world record, broadcast over 14 hours P.Louise · BFCM Shop ops £10m+ a record month on one managed TikTok Shop AKT London Affiliates 1,470% month-one launch growth, 85% of GMV from affiliates TRESemmé Professional Full service 5.3m impressions across an 11-day launch and rebrand Vaseline Shop ops Unilever GLUTA-HYA taken to market, enterprise brand-safe MONAT Affiliates 650+ affiliates recruited in 3 months for the EU expansion Glow For It LIVE 400% growth in a year of daily LIVE and affiliate cadence Free Soul LIVE £250k+ monthly LIVE GMV on up to 11 broadcast hours a day Silentnight Shop ops +100% site traffic since launch — best non-BFCM sales day of the year The Beauty Crop LIVE £120k+ one 12-hour showcase LIVE, run to the minute Edikted Shop ops US → UK the US playbook, localised for the UK expansion Painted by James Charles LIVE $75k hourly GMV on the UK launch showcase LIVE Icy Bear LIVE On repeat record sales built on a repeatable LIVE formula Warrior Affiliates One engine affiliates and LIVE cadence for sports nutrition, run as one Ooh & Aah Cookies Affiliates 1,000+ active affiliates — a community that pays for itself Holy Gels Content Weekly education-led content and affiliates, compounding week on week AZIO Beauty Affiliates K-beauty an always-on creator engine built for K-beauty discovery KAIIA the Label LIVE On location an event-scale showcase LIVE from Winter Wonderland Nature Spell Content The format the Glow & Grow radio-show LIVE, appointment viewing

see all the work. →every case study, every service — LIVE, affiliates, content, paid and shop ops

06The feed

what running tiktok shop actually looks like.

Daily LIVEs for some of the biggest names in beauty, FMCG and wellness — plus the affiliate creators selling alongside them, the content and paid engine feeding the feed, and the trading operation underneath. Always on, seven days a week.

CeraVe · LIVE

Huel · LIVE

Studio output

2,000+

hours live produced every month across our own studios

TRESemmé · LIVE

A grid of creator videos on phone screens, the creative pool cut for paid amplification

Paid media

Buyer behaviour

75%+

of TikTok Shop buyers are net-new to the brands they buy

Affiliate content

The P.Louise BFCM advent bundles built out across red display plinths

P.Louise · shop mgmt

Affiliate economy

42%

of US TikTok Shop GMV is driven by affiliate creator content

L’Oréal x Mugler · LIVE

Vaseline · LIVE

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07Technology

a technology-enabled agency.

LiveHost is our proprietary end-to-end TikTok LIVE platform: host recruitment and management, AI-powered real-time stream optimisation, and advanced reporting. Behind it, the whole business runs on one core application — one data spine from client workflows to reporting.

Explore LiveHost

08How we partner

four ways to work together.

All built around the same thing: tangible GMV you can see.

Retainer

A dedicated team running the channel month in, month out: strategy, shop, content and LIVE.

Commission

Fees tied to the GMV we drive, so our upside is your upside.

Hybrid

A retainer for the team plus commission on GMV, so both sides share the target.

Project

Launches, showcase LIVEs and content sprints, with no long-term commitment.

ready to build the engine.

Affiliate, LIVE, content, paid media and shop management, run as one. Tell us the brand and the target, we'll bring the record-breaking playbook.

Talk to us

* Verified across Somerce-managed TikTok Shop accounts, rolling 30-day window, GMV as reported by TikTok Shop seller analytics.