Fulfilled by TikTok Logistics Service

TikTok is doubling down on commerce — and this time, it’s not about creators or content. It’s about fulfilment.

The platform has launched a major new service for UK merchants: Fulfilled by TikTok (FBT) — a first-party logistics solution that stores, picks, packs and ships TikTok Shop orders directly from TikTok-managed warehouses.

For brands using TikTok Shop, this changes everything. It’s not just a shipping service — it’s a strategic move to make TikTok a complete end-to-end commerce ecosystem, from discovery to doorstep.

1. What Is “Fulfilled by TikTok”?

Fulfilled by TikTok (FBT) is TikTok Shop’s new warehousing and logistics program. It works almost identically to Amazon’s FBA model, designed to give buyers faster delivery and brands less operational hassle.

How it works:

1. Sellers send inventory to TikTok’s UK fulfilment centres.
2. TikTok stores the stock securely until it’s sold.
3. When an order comes in, TikTok packs and ships it directly to the customer.
4. TikTok handles returns, tracking and customer service.

In short: TikTok becomes both your marketplace and your fulfilment partner — streamlining the buyer experience and boosting seller performance scores.

2. Why TikTok Launched It

The move is part of TikTok’s long-term plan to replicate the success of Douyin’s logistics empire in China, which powers billions in GMV annually.

In China, fast, reliable delivery has been key to building consumer trust in Live and social commerce.
TikTok wants the same for the UK — especially as TikTok Shop transactions continue to surge.

TikTok’s data shows that sellers using FBT enjoy:

• +30% faster delivery times
• +22% higher conversion rates (customers buy more when delivery is guaranteed)
• Improved seller ranking in the TikTok Shop algorithm

TikTok’s goal is clear: eliminate friction and make buying on TikTok feel as seamless as Amazon Prime.

3. The Seller Benefits

a. Faster Delivery = Higher Conversion

TikTok prioritises listings with better fulfilment performance. Sellers using FBT get a “Fulfilled by TikTok” badge — signalling trust, fast shipping and quality control.

That credibility boosts conversion by an estimated 20–30%, especially during Lives, where instant delivery reassurance matters most.

b. Algorithmic Advantage

TikTok Shop’s recommendation engine favours listings with:

• Low cancellation rates
• Fast dispatch times
• High customer satisfaction

FBT directly improves all three. For Somerce clients using FBT, we’ve seen listings climb the Shop rankings within two weeks.

c. Simplified Operations

No more daily label printing, packing, or courier drop-offs. TikTok handles:

• Inventory storage
• Pick & pack
• Delivery
• Returns management
• Customer service for fulfilment queries

That frees brands to focus on content, creators, and Live sales — where the real value lies.

d. Lower Shipping Costs (at Scale)

TikTok’s bulk logistics contracts allow lower per-package rates. While there’s a storage fee, Somerce analysis shows FBT becomes cost-neutral (or cheaper) once a seller exceeds 200 monthly orders.

4. How to Enrol

Eligibility:

• TikTok Shop-registered sellers in the UK
• Products must comply with TikTok’s product category and packaging guidelines
• Minimum send-in quantity (varies by SKU type; typically 100+ units per product)

Setup steps:

1. Go to your TikTok Shop Seller Centre
2. Select Fulfilled by TikTok (FBT) under “Fulfilment Options”
3. Create inbound shipments and send stock to the TikTok warehouse
4. Enable FBT on product listings

TikTok’s fulfilment centres are currently located in Manchester and Birmingham, with additional UK sites planned for late 2025.

5. Integration With TikTok Shop & Live

FBT connects seamlessly with TikTok Shop listings, Live events, and affiliate sales.

• When creators tag your product, TikTok automatically shows “Fulfilled by TikTok” for buyer confidence.
• During Lives, buyers see “Ships today via TikTok” — driving instant trust.
• For affiliates, faster delivery = better reviews = higher repeat promotion.

Somerce has already integrated FBT into several client Live campaigns. For example, Icy Bear switched to TikTok fulfilment in early 2025 and saw Live conversion rise from 3.8% to 6.1% within two weeks — entirely due to improved delivery confidence.

6. What It Costs

TikTok charges:

• Storage fees (per cubic foot per day)
• Fulfilment fees (per unit shipped, based on weight)
• Optional returns handling fees

Pricing remains competitive with Amazon FBA. For lightweight DTC products (beauty, accessories, wellness), average costs sit between £2.50–£3.50 per order, inclusive of picking, packing and delivery.

For most Somerce clients, the conversion uplift outweighs the margin cost by 1.5×–2×.

7. What This Means for Brands

TikTok is evolving from social network to full-stack retail platform.
In 2026, FBT will be a key differentiator: listings without it may struggle to rank against sellers offering Prime-style delivery.

Somerce recommends:

• Moving best-selling SKUs to FBT for faster dispatch and Live performance.
• Keeping slower-moving or bulky items under manual fulfilment.
• Testing FBT during major campaigns (e.g. Black Friday, product launches).

Strategic takeaway:
TikTok is quietly building the infrastructure of the next Amazon — but socially powered.

8. The Somerce View

At Somerce, we see FBT as a game changer for conversion and scale.
It lets brands shift from logistics-heavy operations to creative-led growth — exactly where TikTok excels.

“Every extra click or delay kills conversion. FBT removes both.”
— Joe Yates, CEO, Somerce

In short:
You focus on content. TikTok handles the cardboard.

‍