The Brief

Azio Beauty briefed Somerce to achieve revenue targets of at least £50k per month within the first 3 months of partnership whilst maintaining a strong brand perspective.

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What We Did

We conducted highly selective gifting to grow an affiliate community that aligned with Azio Beauty's brand image, then distributed a viral hook 'botox in a bottle' which lead to fast tracked success.

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Key Takeaways

Azio Beauty gifted 300 affiliates per month and operates at a 15% ACOS%. They now provide additional creator budget to reach stronger affiliates and influencers. Sign off all target creators with the brand ensuring they were brand fit, delivered a strong brief as you can see on the right. The result ended up being with a strong hook that all creators followed and a viral product.

Affiliate GMV - $185K+‍

Achieved through strategics collaborations with  creators and a community-led approach. ‍

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Increase in Affiliate GMV - $350K+‍

Driven by 1000+ active affiliates and 1,400 videos posted in a single month‍

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Average Daily Revenue - $16K+

Smart bundling and product strategy from Somerce resulted in exceptionally high AOV

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