TikTok Shop
Affiliates & Influencer.

We build and scale a high-performing affiliate ecosystem by consistently recruiting, onboarding and activating creators at volume. This includes proactive outreach to deal-led creators, identifying rising talent early, and re-activating dormant affiliates through incentives and momentum-based campaigns.

Alongside affiliate activity, we strategically blend paid influencer collaborations to create a clear halo effect across the platform. Paid content is used to drive credibility, seed key messages and spark organic affiliate uptake, increasing creator confidence and accelerating wider adoption.

We design a content framework that aligns product selection, creator output and commercial objectives. This includes identifying hero SKUs, building bundles to protect AOV, and creating clear content angles that convert within TikTok Shop (UGC, problem/solution, routines, social proof and deal-led hooks).

Creators are guided on what to post and why, ensuring consistent messaging across the platform while allowing creators to remain authentic. Content performance is reviewed continuously, with learnings fed back into product prioritisation, offer strategy and creator briefs to compound results over time.

We manage creators at scale through structured communities across Lark, WhatsApp and Discord, creating a central hub for communication, incentives and momentum. These communities are used to share live opportunities, product drops, exclusive incentives, performance updates and clear calls to action.

By fostering a strong sense of community and shared wins, we increase posting frequency, improve creator responsiveness and maintain long-term engagement. Performance is actively managed through leaderboards, challenges and targeted incentives, ensuring creators remain commercially focused and consistently contributing to growth.