TikTok
‍Paid Media.

We run performance-first paid media designed to drive immediate revenue through TikTok Shop. Campaigns are structured around best-performing creatives, hero SKUs and proven offer mechanics, optimised against ROAS, CPA and GMV in real time.Paid media is used to amplify what’s already converting organically, accelerating scale without breaking efficiency.

Not every campaign is about immediate conversion. We design upper-funnel campaigns focused on reach, recall and consideration, introducing brands to new audiences through native, creator-led content that builds trust and familiarity.These campaigns lay the groundwork for stronger conversion across affiliates, organic content and Live.

Creative is the biggest driver of performance on TikTok. We test multiple formats, hooks and angles rapidly, scaling winners and cutting under performers quickly to keep performance improving week-on-week. All creative is TikTok-native and designed to blend seamlessly into the For You feed.

We plan paid media holistically across the funnel, from awareness and consideration through to conversion and retargeting. Audiences are nurtured over time, ensuring paid activity supports long-term growth, not just short-term spikes.