The brief

Edikted briefed Somerce to take the learnings in the US and apply to their UK expansion and make them viral here.

What We Did:

🔥 We analysed Edikted’s best-performing US content, creators and formats, then re-engineered them for UK TikTok behaviour, ensuring speed to traction without diluting brand identity.

🤝 High-Fit Creator Seeding & Affiliate Build-Out
We identified and activated high-affinity UK creators aligned to Edikted’s fashion-forward, West Coast aesthetic. A clear, simple brief was rolled out at scale to drive fast content adoption and early virality.

📈 Viral Loop Optimisation & Rapid Iteration
Once initial videos began to take off, we iterated aggressively on winning hooks, creators and formats, scaling output while maintaining consistency and brand control.