The brief

Glow For It partnered with Somerce to scale TikTok Shop through repeat creator advocacy and live commerce, moving beyond one-off posts to build sustainable growth.

What We Did:

🔥 Always-On Creator Community
We built and incentivised a creator community focused on ongoing lash journeys, driving consistent posting and increasing affiliate revenue by 5x.

🎥 Live Commerce at Scale
We established daily TikTok Lives and delivered five hero lives, including a record-breaking FBT live, making Lives a core revenue driver.Lives as a primary growth lever for the brand.

Monthly Shop GMV - $500K+

‍Driven by affiliate-first strategy, consistent gifting and scaled creator output‍

Increase in Affiliate GMV - $350K+

‍Driven by 1000+ active affiliates and 1,400 videos posted in a single month

‍Average Daily Revenue - $16K+

‍Smart bundling and product strategy from Somerce resulted in exceptionally high AOV