Glow For It

The Brief

Glow For It were overly reliant on their own video revenue and saw an opportunity to grow the brand through affiliates and live. They wanted to diversify whilst keeping the current revenue performance.

The Solution

We supported Glow For It by building them an an creator community whereby all creators are incentivised to post more for Glow For It and continue to post their lash journeys! This strategy built Glow For It's affiliate revenue to 5x where it was previously.

The second side to the strategy was building out lives. Glow For It now go live every day as well as delivering 5 strong lives with a recent record breaking FBT live.