The Brief

HolyGels came to us as a successful brand on TikTok Shop wanting to increase their affiliate revenue to become less reliant on LIVEs but also scale the entire shop GMV.

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What We Did

Developed and delivered a full shop growth strategy with a heavy focus on affiliates. We gifted, guided and grew an engaged community of creators who post high quality and frequent content for HolyGels. Holy Gels were already achieving ~$35K Per month GMV on TTS, with Somerce's assistance, they were looking to grow this to $120K+ p/m.

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Key Takeaways

Utilising Holy Gel's prolific LIVE presence and building out a strong affiliate base has divided a successful revenue stream of $185K+ p/m on TTS. Well defined branding and content strategy has really helped to build the brand's identity amongst a growing and dedicated consumer following.

Shop GMV Increased - 190%

Within 2 months, driven by creative testing, product optimisation and strategic paid amplification‍

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LIVE GMV impact - 103%

In a single day, driven by strategic build-up, product offers and on-platform amplification

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Increase in Affiliate GMV - 552%

Within 2 months, amplified top affiliate content with paid media to extend reach and conversion