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The Brief
Icy Bear came to us to support them across affiliate & live. They were spending $30k per month on video ads and receiving around $55k per month in return. Our brief was to diversify revenue and grow overall GMV.
What We Did
Somerce grew Icy Bear across TikTok Shop within two months, taking them quickly from $55k per month to $240k per month through TikTok LIVEs and Affiliate. Video continues to deliver $55k. The strategy focused on building high value bundles and discounting through buy more, save more campaigns.
Key Takeaways
Strong bundling strategy for you brand will help us when it comes to LIVE flash sales and driving urgency of purchase. There is an opportunity to do cross brand collaborations too if you feel comfortable to do so.
Single TikTok Live GMV - $100K
Nearly half of total TikTok Shop revenue in June
LIVE GMV impact - $470K+
In a single day, driven by strategic build-up, product offers and on-platform amplification
Affiliates Onboarded - 600+
Within 2 months, amplified top affiliate content with paid media to extend reach and conversion
