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The Brief
Ooh & Ahh had hit a ceiling with their TikTok Shop growth. Despite an impressive start, sustaining momentum proved challenging. Somerce stepped in to overhaul their strategy, optimising content, Lives, and affiliate performance to reignite growth.
What We Did
Developed and launched a large-scale creator community, now with over 1000 active affiliates on the account. Another focus has been LIVEs: building out their Daily LIVEs and Showcase strategy, and helping them to deliver record-breaking showcase LIVEs.
Key Takeaways
After an impressive start on TikTok Shop, Ooh & Ahh’s growth began to plateau. They partnered with Somerce to refine their strategy, strengthen live selling, and optimise content and affiliates. The partnership reignited momentum and delivered sustained GMV growth, showing how structure, consistency, and expert support drive lasting success on TikTok Shop.
Monthly Shop GMV - $200K+
Driven by affiliates, consistent gifting, bespoke championships and paid media
Increase in Affiliate GMV - $100K+
Driven by working with top affiliates and creating and incentivising competitions
Affiliates Onboarded - 1000+
Identifying, reaching out , and nurturing an extensive community of top tier creators
