The Brief
On 31st August 2025, beauty powerhouse P.Louise made history on TikTok Shop with £2 million in sales in a single day during their Showcase LIVE. This milestone confirmed the brand as one of the most successful on the platform, proving the impact of strategy, creativity and flawless execution.
What We Did
Somerce provided onsite live shopping strategy and full moderation support throughout the broadcast. This ensured a seamless viewer experience, maximised sales opportunities, and set the stage for record-breaking engagement.
Key Takeaways
Audience sentiment hit 78% positive, well above the beauty live average of 42%. Engagement per viewer was 1,101x, with 54% sharing the stream and 18% following the brand afterwards. Viewers interacted an average of seven times in chat and rejoined the live 1.21 times, with almost half reporting feelings joy during the event.n margin of 5%.
GMV in One Day - $2.7million
Breaking all Live Shopping Records in the UK and across the Western World
Impressions - 40 million
Highest impressions ever achieved on a single LIVE for a UK brand
Average Order Value -$80
Smart bundling and product strategy from Somerce resulted in exceptionally high AOV
