The Brief

Help launch our Weightless Wonder Range using TikTok LIVE and deliver over $100k GMV.

The Solution

We approached this with a few angles; Product, Production & Presenters

• Product: We focused on launching the range with a bundle & gwp strategy focusing on driving high AOV & discoverability
• Production: We decided to run a two backdrop approach with 4 different cameras to keep the enter room rate high
• Presenters: We hand picked the creators with the highest combined GMV per hour to drive performance