The Brief:

Unilever briefed Somerce to help launch their TikTok B&W channel focusing firstly on Vaseline and their new product launch, GLUTA-HYA LIP SERUM.

The Solution:

With Vaseline being an iconic brand we launched the product on a Showcase TikTok Live at the same time as launching with 250 pieces of high quality content from creators. Focusing on quality over quantity.