In production · waitlist open
know what good looks like in your category.
AOV, conversion, commission and returns ranges by category, anonymised and aggregated from £100m+ of managed GMV. No brand identifiable, just the ranges that tell you whether you are on track. We are still compiling the first edition.
IN PRODUCTION
£100m+GMV behind the data
Join the waitlist
The first edition is not out yet. Leave your email and we will send it the day it publishes, one message, nothing before it.
✓AOV, conversion and returns ranges by category
✓Commission benchmarks from £100m+ of managed GMV
✓Refreshed as the aggregate data moves
Aggregated from 80+ managed shops
We only use your details to tell you when the benchmarks publish. Privacy policy.
What goes in it
what the benchmarks will show.
✓AOV ranges by category, so you can price products and bundles against the market, not a guess
✓Conversion ranges across LIVE, video and affiliate traffic, so you know which lever is underperforming
✓Commission ranges that keep creators active without giving your margin away
✓Returns ranges by category, so your forecasts survive contact with reality
✓Every figure anonymised and aggregated at category level, no brand identifiable
questions.
Can I read it today?
No. The first edition is still being compiled, so there is nothing to send. If you need category numbers now, model your own in the free forecaster and P&L tool, or ask us directly and we will tell you what we see in your category.
When does it publish?
We have not set a date, and we would rather say that than invent one. The waitlist gets a single email the day it publishes.
Where will the data come from?
From £100m+ of GMV managed across 80+ brands. Everything is anonymised and aggregated into category-level ranges before it goes anywhere near the report. No single brand is identifiable.
Which categories will be covered?
The five UK categories where TikTok Shop trades hardest: beauty, health and wellness, fashion, food and drink, and electronics. If yours is not on that list, tell us and we will prioritise it.
How current will the numbers be?
Every edition is dated, and the ranges get refreshed as the aggregate data moves. Fees, commissions and returns shift constantly, so always check the date on your copy before you plan against it.
be told the day it publishes.
One email when the first edition lands, nothing before it. The report will be free when it arrives.
Join the waitlist* Verified across Somerce-managed TikTok Shop accounts, methodology varies by metric, GMV as reported by TikTok Shop seller analytics.