tiktok shop management agency.

Everything the channel needs to trade: commercial strategy and offer architecture, catalogue and listing optimisation, promotions planning, affiliate and creator management, LIVE shopping, organic content, paid amplification and reporting. We approach TikTok Shop as a trading channel first and connect all of it into one performance model designed to scale efficiently. If you are comparing options, our guide to TikTok Shop agency costs explains the engagement models, and our guide to choosing a UK TikTok Shop agency covers the rest of the decision.

A project fixes one lever: a LIVE engine, an affiliate community, a launch. Full-service management owns the whole channel and how the levers compound. Affiliate content warms the audience that LIVE converts, LIVE clips feed organic and paid, and paid fills the rooms. Daily lives build the audience, showcases drive the peaks. One team, one plan, one report.

Not the way we trade it. We sell at RRP, matched to DTC and retail and never below it, because constant discounting devalues the brand and trains the audience to wait. The in-platform reason to buy is value, not discount: exclusive bundles and gifts with purchase that add value rather than erode price, structured so your retailers capture their share of the demand too. We wrote up the whole approach in premium brands on TikTok Shop.

Like a retailer. A weekly trading rhythm with clear read-outs, live scorecards on ERR, AVD, CTR and GMV per hour for every broadcast, paid measured on GMV and live-attributed ROAS, and every number reconciled with TikTok Shop data. Quarterly, a competitive benchmarking working session maps your category on pricing, cadence, bundles and creator strategy.

Yes. We operate across the UK, US and Europe, and the playbook built in one market becomes the blueprint localised in the next. For MONAT we ran an ambassador-led expansion into Germany and France, recruiting 650+ affiliates within 3 months and driving 70% month-on-month growth across the EU. For Edikted we brought a US fashion native into the UK, keeping the offer logic that travels and rebuilding briefs, creator community and LIVE cadence locally.