US TikTok Shop GMV grew 108% in 2025, with about 48% growth forecast for 2026, according to eMarketer. The annual report will combine market data with anonymised ranges from £100m+ of managed GMV to show you what happens next. It is being written now.
IN PRODUCTION
108%US GMV growth 2025 · eMarketer
Join the waitlist
The report is not published yet, so there is nothing to send today. Leave your email and we will send it the day it lands, one message, nothing before it.
✓Where UK and US TikTok Shop is heading next
✓Anonymised ranges from £100m+ of managed GMV
✓In your inbox on publication day, before anywhere else
Written from 80+ managed shops
We only use your details to tell you when the report publishes. Privacy policy.
650+
affiliates in 3 months, MONAT
£100m+
GMV managed
80+
brands globally
verified across managed accounts · methodology varies by metric*
What goes in it
what the report will cover.
✓The growth numbers that matter: 108% US GMV growth in 2025, and what the roughly 48% forecast for 2026 means for your plan (eMarketer)
✓Why roughly 42% of US GMV comes from affiliate creator content, and how to position for it
✓Category-level performance ranges, anonymised and aggregated from £100m+ of managed GMV
✓The plays that separated the fastest growing brands from the pack across 80+ accounts
✓What to build into next year’s plan before your competitors do
Market figures on this page: US GMV growth for 2025 and the 2026 forecast, eMarketer; affiliate share of US GMV, US market analyses of the TikTok Shop GMV mix, 2025–2026. Both are dated and sourced in TikTok Shop statistics for 2026.
questions.
Can I read it today?
No. The report is still being written, so there is nothing to send. The market figures we quote above are public, and our own thinking on where the platform is going runs through the blog in the meantime.
When does it publish?
We have not set a date, and we would rather say that than invent one. The waitlist gets a single email the day it lands, ahead of general release.
Where will the data come from?
Market data from published industry sources, combined with category-level ranges anonymised and aggregated from £100m+ of GMV managed across 80+ brands. No single brand is identifiable.
What will it cost?
Nothing. It publishes free, and the waitlist just means you get it first.
read it before your competitors do.
One email on publication day, ahead of general release, nothing before it. The report will be free.
IN PRODUCTION