Everything we have learned running TikTok Shop for 80+ brands, including the platform's $2.7m record LIVE. Playbooks, benchmarks and honest comparisons. No fluff, no gatekeeping.
The complete guide: what a real TikTok Shop engine includes, how agencies charge, how to verify results and what to ask before you sign. Everything on this blog, in one place.
Read the UK guide →Native content and an offer positioned to be bought: the two halves that decide winning, and why most brands only plan for one.
Net-new buyer share, beauty search volume, LIVE GMV benchmarks and the search lift, with context for each.
Seven agencies compared honestly, including us, with the five-lens framework to judge any of them.
Daily engines, showcase spikes, the 15-minute round and education-led selling, from the team live every day.
Seven recruitment channels, the three-tier creator model and the retention playbook that keeps them posting.
ERR, engagement, CTR and click-to-order: the funnel every LIVE runs through and how to fix each stage.
RRP protection, value-led offers and professional-led LIVE for brands that cannot afford to look cheap.
How thematic bundles create newness without new products and walk a £12 basket up to a £90 routine.
Retainers, commission and hybrid models explained, plus the questions that expose a weak proposal.
What a LIVE agency actually does, the four things that separate a real operation, and what to ask before you hire.
What moved on TikTok Shop this week — the trends, the numbers and what to do about them. Written by the team behind the record. Every Monday, free.