In production · waitlist open

tiktok shop playbook, full version.

Every stage from shop setup to your first £10k week, written by the team that manages £100m+ of GMV and holds the $2.7m single-LIVE world record. It is being written now, and it is not finished.

Cover of the somerce TikTok Shop playbook: the title beside a stack of checklist cards, tagged 5 pillars, UK and US markets, 2026 edition

IN PRODUCTION

£10kfirst-week target

Join the waitlist

The full playbook is not published yet. Leave your email and we will send it the day it is, one message, nothing before it.

✓The launch sequence to your first £10k week

✓Affiliate seeding frameworks and briefs

✓LIVE cadence plans and margin maths

Written from 80+ managed shops

We only use your details to tell you when the playbook lands. Privacy policy.

Do not want to wait? The lite edition is open right now, no form: read the playbook lite.

Available today

three things you can use before it lands.

the playbook, lite.

The five-step engine in a nine-minute read. The whole shape of the system, open to everyone.

read it now →

forecaster & p&l.

Model the GMV, then check what the channel actually leaves you after fees, commission and returns.

run my numbers →

live run of show.

The minute-by-minute structure our producers work from, free to read in full. The spreadsheet version is in production.

read the run-of-show →

1,470%

AKT launch-month growth

£100m+

GMV managed

80+

brands globally

verified across managed accounts · methodology varies by metric*

What goes in it

what the playbook will cover.

✓The exact launch sequence from shop setup to your first £10k week, in order, with the gates to clear at each stage

✓Affiliate seeding frameworks to recruit, brief and activate creators, in a market where roughly 42% of US GMV is driven by affiliate content, on US market analyses of the GMV mix

✓LIVE cadence planning, from your first weekly show to a daily engine, drawn from a machine that runs LIVEs every single day

✓GMV Max timing: when to switch paid amplification on, and when it burns money

✓Fee and margin maths: brands typically keep about two thirds of GMV after fees and returns, and the playbook will show you how to model yours. You can already do that part in the forecaster and P&L tool

Affiliate share of US GMV: US market analyses of the TikTok Shop GMV mix, 2025–2026. Every market figure we quote is dated and sourced in TikTok Shop statistics for 2026.

questions.

Can I read it today?

No. The full playbook is still being written, so there is nothing to download yet and we are not pretending otherwise. The lite edition covers the same five-step engine and is open right now with no form: read the playbook lite.

When does it publish?

We have not set a date, and we would rather say that than invent one. The waitlist gets a single email the day it goes live, and nothing in between unless you ask for the weekly briefing.

How will it differ from the lite version?

The lite version covers the first steps and is open to everyone. The full playbook adds the complete launch sequence, the affiliate seeding frameworks, LIVE cadence plans, GMV Max timing and the margin models.

Who is it for?

Founders, ecommerce leads and marketing teams launching or scaling on TikTok Shop in the UK or US. If you already trade on the platform, the cadence and margin chapters will still change how you run it.

What will it cost?

Nothing. It publishes free, and the waitlist just means you hear about it first. No card, no call required.

be told the day it lands.

One email, on publication day, nothing before it. The playbook will be free when it arrives.

Join the waitlist

* Verified across Somerce-managed TikTok Shop accounts, methodology varies by metric, GMV as reported by TikTok Shop seller analytics.