5.3m impressions in an 11-day launch.

the challenge

TRESemmé Professional needed a UK TikTok Shop launch that could do two jobs at once: introduce a rebranded range and prove, inside a fixed window, that it could trade at the pace a haircare category leader needs. There was no room to ease in. The plan had to compress a full launch arc, awareness, trust, a peak moment and a lasting daily engine, into eleven days.

the approach

We built the eleven days as a single connected campaign rather than a string of separate activations, run through TikTok LIVE, affiliate and paid media at once.

Paid media ran underneath the whole arc, putting spend behind the content that was already proving it converted rather than guessing which moments would land. The result was a campaign that read as one continuous story across eleven days, not eleven days of separate content.

the results

The launch reached 5.3m impressions and ran at a £500 hourly rate across the campaign, with follower growth up 4%. For a rebrand on a fixed eleven-day clock, that is a launch that built an audience and a run rate at the same time, rather than trading one for the other.

the hot seat, on air

The Hot Seat format kept a stylist working live on camera through every episode, the demo giving viewers a reason to stay through the offer rather than scroll past it.

the launch, now a daily engine

The eleven-day arc handed off into an ongoing daily LIVE cadence, the same engine we run for our other shop-operations clients, so the audience the launch built keeps hearing from the brand.