Global

global tiktok shop agency.

One engine, eight markets. Somerce runs TikTok Shop for brands in the UK, US, Ireland, Germany, France, Spain, Italy and Poland — from hubs in London, Manchester and New York, with one plan and one number per brand.

8
active markets
£100m+
GMV managed
80+
brands
50+
specialists
The hubs

where it's run from.

Two broadcast studios and three cities. Every market below is operated from here.

A Somerce broadcast set mid-production

london.

HQ and the London LIVE studio. Strategy, trading and daily broadcasts under one roof.

London agency page
The Manchester studio rig floor between broadcasts

manchester.

The northern studio, minutes from some of TikTok Shop's biggest UK beauty sellers.

Manchester agency page
Somerce team members gathered in the office

new york.

The US base — American brands, and UK & EU brands entering TikTok Shop's largest market.

New York agency page
The markets

where we trade.

Eight TikTok Shop markets, each with its own page on what launching there actually involves.

Home market

United Kingdom

TikTok Shop's first Western market, and where the records were set.

UK guide
Americas

United States

The platform's largest market, served from New York and the UK studios.

USA page
Europe

Ireland

The natural first expansion step for UK brands — same language, new shelf.

Ireland page
Europe

Germany

Europe's biggest e-commerce economy, now trading on TikTok Shop.

Germany page
Europe

France

Beauty-led and creator-rich — a natural fit for LIVE commerce.

France page
Europe

Spain

TikTok Shop's first mainland-European market, maturing fast.

Spain page
Europe

Italy

A style-and-beauty market built for content-driven selling.

Italy page
Europe

Poland

One of TikTok Shop's newest markets — first-mover shelf space is still open.

Poland page

expansion is a sequence, not a leap.

New market, same discipline: audit the catalogue, adapt what the market needs — language, logistics, pricing, creator supply — then launch in order. Shop set-up, affiliate seeding, LIVE. Brands we already run are typically the first into each market TikTok Shop opens.

650+

affiliates activated in 90 days for MONAT's EU expansion — one team running a multi-market launch on one number.

Read the MONAT case
FAQ

global, answered.

Where does Somerce have offices and studios?
Our TikTok LIVE studios are in London and Manchester, and the team spans 50+ specialists across London, Manchester and New York. Wherever a brand trades, it gets one team, one plan and one number.
Which TikTok Shop markets does Somerce operate in?
We run TikTok Shop operations for brands in eight markets: the UK, the US, Ireland, Germany, France, Spain, Italy and Poland. As TikTok Shop opens further markets, brands we already manage are typically the first we take in.
Can one team really run TikTok Shop across several countries?
That is the point of the model. Catalogue, affiliates, LIVE, content and paid media run as one engine with one report, so a brand trading in three markets sees one number, not three agencies. The MONAT EU expansion — 650+ affiliates activated in 90 days — was run exactly this way.
How do we start expanding into a new TikTok Shop market?
Tell us the brand and the market. We audit the catalogue and category, map what needs to change for the market — language, logistics, pricing, creator supply — and sequence the launch: shop set-up, affiliate seeding, then LIVE. One conversation starts it.

your next market.

Tell us the brand and where you want it to trade. We'll bring the sequence that has already crossed borders.

Talk to us