The plan, measured on GMV

tiktok shop strategy.

Every engagement starts here: where to play, what to sell, how to scale — a plan built on your own numbers, with a GMV target reviewed month by month. One team owns the plan, and the GMV.

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on this page

01built on your numbers.what the plan covers 02a day that sets the year.strategy days 03an end-to-end partner.who runs what 04inputs first, then the number.how we judge it 05strategy runs through all of it.then the engine runs it

what the plan covers01 / 05

built on your numbers.

Not a deck of generalities — a working commercial plan for your shop, your SKUs and your margin, sized on platform data before a single decision is made.

The category read

Your category on TikTok Shop, sized on platform data: revenue and growth, how many shops are selling, what actually sells and at what price — and where you would sit.

Where the money comes from

Revenue split by channel and by content type — how much creators sell, what product cards carry, where LIVE stands out — and what that means for your mix.

The timing read

Daily category revenue, read for the season — so the plan lands in the exact window your category turns, not a quarter after it.

Your starting point

What the brand already has — range, reviews, stores, community, faces people know — and how each one becomes a lever on TikTok Shop.

Offer architecture

A launch hero, basket builders, gifting and add-ons — with depth through TikTok-exclusive bundles, so RRP holds everywhere else and value still lands.

The GMV model

A month-by-month target with the funnel behind it, priced in a pricing workshop in week one and reviewed against actuals every week.

strategy days02 / 05

a day that sets the year.

We run strategy days with brands and global groups — L’Oréal and Unilever among them — working sessions that map the category, the product architecture and the TikTok Shop plan in a single day, and leave the room with a plan the whole team owns.

The L'Oréal LIVE panel on stage at a Somerce strategy day

A breakout planning session during a Somerce strategy day

Morningthe read: category, competitors, demand and the opportunity sized on platform data

Afternoonthe plan: SKUs, offers, channel stack and the GMV model, pressure-tested in the room

Leave witha written plan, a target and a sequenced roadmap the whole team signs

Book a strategy day

who runs what03 / 05

an end-to-end partner.

We bring the whole TikTok Shop function. You keep the calls only the brand can make.

somerce runs

the day-to-day TikTok Shop

Shop build and day-to-day trading
Affiliate recruitment, gifting and championships
LIVE strategy, studio and trained hosts
Trading calendar, vouchers and campaigns
A weekly trading note and the halo read

you own

the decisions only the brand can make

Products, bundles and stock
The fulfilment route
Brand and content approvals
Founder or talent time for the key event LIVEs
Sample stock for gifting

how we judge it04 / 05

inputs first, then the number.

A new channel is judged on inputs before outputs — GMV follows as the shop earns reviews and trust. The plan says which is which, from day one.

Inputsis the engine built? — shop health, samples sent, affiliate post rate, videos live, active creators

Outputsis it selling? — GMV and orders, videos making a sale, conversion, GMV per LIVE hour

The halois it reaching everywhere else? — branded search, marketplace lift, store and site sales

A weekly trading meeting throughout, and a bigger read-out each quarter — then you choose to continue, change the scope or stop.

then the engine runs it05 / 05

strategy runs through all of it.

The plan isn’t a hand-off — the same team runs it across every lever, and reports against it every month.

Shop management → Affiliates & influencers → TikTok LIVE → Content → Paid media →

start with the plan.

Tell us the brand and the ambition. We’ll bring the category read, the offer architecture and the GMV model.

Talk to us