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Manchester · the daily engine

tiktok shop agency manchester.

Manchester is the volume end of Somerce. Streams run back-to-back, seven days a week, sets are reset and re-lit between broadcasts, and it's where hosts from our 180-strong vetted roster train on-site before they front a brand's LIVE. This is the floor that turns a launch into a habit.

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180vetted hosts trained on this floor
A Somerce crew broadcasting a daily LIVE from the desk, two cameras rollingthe daily engine, on air
Daily
LIVE broadcasts, seven days a week
180
vetted hosts trained on this floor
400%
Glow For It growth on a daily cadence
£100m+
GMV managed across the network
verified across managed accounts · methodology varies by metric*
How it runs

manchester: the daily engine.

Consistency is what TikTok Shop rewards, and consistency is what Manchester is built to produce. The floor holds a daily broadcast presence seven days a week, with sets reset and re-lit between shows rather than left standing for one big moment. It's a deliberately different job from our London studio, which is built primarily for fully produced showcase broadcasts.

A data-driven schedule, not a fixed one. Slot times are chosen and moved on what the performance data shows, so the calendar adapts to when an audience actually shows up rather than when it's convenient to broadcast. Every minute on air is tracked through LiveHost, our own live commerce platform.

Where the roster is made. New presenters from our 180-strong vetted roster train on-site here, working real products on real broadcasts with a moderator and LIVE manager in the room. By the time a host fronts a brand's stream, the numbers already say they convert.

A weekly trading rhythm. We trade the floor like a retailer trades a shop window: a new theme every week, a bundle drop to match, and offers refreshed so urgency stays real rather than recycled. It's the cadence behind Glow For It's 400% growth in 12 months, and it's covered in full on our TikTok LIVE service page.

The floor

the manchester studio.

Back-to-back sets, staffed by crews who do nothing else. This is what daily volume actually looks like on the ground.

A producer running a LIVE from a laptop at the edge of a dressed festive setrun from the floor
The crew prepping a broadcast behind the cameras, laptops openbehind the cameras
The team celebrating under falling confetti on a LIVE setwhen the number lands
The pipeline

how manchester trains the roster.

No host goes live without passing. This is the engine behind our 180-strong roster, run through hosts & talent.

01

Product immersion

Certification on the full SKU list before anyone touches a camera: ingredients, claims, routines and pricing.

02

Conversion craft

AOV laddering, bundle framing and per-product call scripts, drilled before a single live minute.

03

Supervised trial shifts

Real products, real broadcasts, scored on GMV per hour, ERR and AVD with a moderator in the room.

04

The dedicated roster

Only the converters keep the slots. Every minute tracked through LiveHost from there on.

The receipts

brands the daily engine sells for.

400% growth in 12 months on daily LIVEs and five hero events Glow For Itview case → Record sales via a combined daily LIVE and affiliate strategy Icy Bearview case → Daily education-led selling for TRESemmé, on a live broadcast most days TRESemmésee the work →
FAQ

the manchester floor, answered.

Can we visit the Manchester studio?
Yes. Manchester is where our daily LIVE engine runs, so a visit means watching back-to-back broadcasts and sets being reset and re-lit between shows, not one carefully staged demo. Book a tour through our studios page and we will reply within one working day.
What makes Manchester different from London?
Cadence. Manchester is the volume floor: streams run back-to-back seven days a week, and it is where new hosts from our 180-strong vetted roster train on-site before they front a brand's broadcast. London is the flagship for fully produced showcase moments. Both run through the same TikTok LIVE service, the same offer architecture and the same LiveHost reporting, so a brand can use either floor, or both, without the plan changing underneath them.
Do you only run daily LIVEs from Manchester, or showcases too?
Daily is the floor's main job, but it is not the only one. Manchester runs the always-on cadence that builds habit for the audience and signal for the algorithm, with slot times chosen and moved on what the performance data shows. Showcase-scale moments can and do run from here too; London's floor is simply the one built primarily for the fully produced, multi-camera format.
Do you work with brands based outside Manchester or the north of England?
Yes, where a brand is based has no bearing on whether we work with it. Manchester is where the daily engine runs, not a requirement about a client's postcode. We trade for brands across the UK, plus the US, Ireland, Germany, France, Spain, Italy and Poland, all coordinated from our London and Manchester hubs.
How are Manchester's hosts trained and vetted?
Through the same training engine that built our 180-strong roster: product immersion and certification on the full SKU list, conversion craft covering AOV laddering and bundle framing, then supervised trial shifts scored on GMV per hour, ERR and AVD before anyone earns a dedicated slot. It happens on this floor, with a moderator and live strategist in the room on every broadcast. Our hosts & talent page covers the full engine.

Working out of another market? Read the UK guide or see all markets we run →

put your brand on the daily calendar.

Come and watch a stream go out, then let's plan yours.

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* Verified across Somerce-managed TikTok Shop accounts, methodology varies by metric, GMV as reported by TikTok Shop seller analytics.