New York is where Somerce's US strategy lives: part of a team of 50+ specialists across London, Manchester and New York, wired into the same engine that manages £100m+ GMV across 80+ brands. Built for brands already trading in the US, and for UK and EU brands about to.
New York does not run its own version of Somerce. It runs the same one: the same reporting, the same weekly trading rhythm, the same host roster and studio output that produce the numbers everywhere else. What sits in New York is judgement close to the market — specialists who know US retail calendars, US creator behaviour and US shopper habits, making trading calls in hours that overlap with the brands they run.
The LIVE studios stay in London and Manchester, because that is where the broadcast infrastructure and the trained host roster already exist. New York's job is the strategy either side of the broadcast: catalogue and offer decisions, affiliate targeting and the account relationship, wired straight into the machine that already manages £100m+ GMV across 80+ brands. For more on how the wider team works, see about Somerce and the team behind it.
The base works both ways: US brands who want the engine, and UK or EU brands who want a foothold in the market it was built for.
Somerce already has direct experience with a US home-market brand. Our case study on Edikted, the US fashion brand, describes how the team analysed its home-market performance before rebuilding a second market on top of it. New York exists so that groundwork can start from inside the US time zone, not several hours behind it.
Read the Edikted case →MONAT's European expansion is the proof of method: rather than translate a UK playbook into new markets, Somerce built a local base and recruited local creators, taking the programme to 650+ affiliates in three months. A UK or EU brand moving into the US gets the same approach, with New York as the base instead of a satellite office thousands of miles from the market it's meant to understand.
Read the MONAT case →Three disciplines, one team, one number. New York adds US-market judgement on top of an engine that already runs this way everywhere.
Daily and showcase broadcasts produced from our own London and Manchester studios, sold by a 180-strong roster of trained, product-certified hosts.
TikTok LIVE →Creator communities recruited on brand fit and managed to perform, the same system that took MONAT's European expansion to 650+ affiliates in three months.
Affiliates & influencers →Listings, offers and the weekly trading rhythm that turns every other discipline into one P&L, run the way we run every managed shop.
Shop management →
From a US fashion brand's second market to enterprise haircare and personal care, the accounts routed through New York sit inside the same roster as every other market. See the work for the numbers behind them.
New York covers the US. Somerce also runs TikTok Shop programmes in the UK, Ireland, Germany, France, Spain, Italy and Poland, all from the same team — see every market on the global overview, or the UK case specifically in our UK agency guide.
Tell us where you're trading and where you want to be. The New York team plugs straight into the engine behind £100m+ GMV.
Talk to us* Verified across Somerce-managed TikTok Shop accounts, methodology varies by metric, GMV as reported by TikTok Shop seller analytics.