The US is TikTok Shop's largest market, and Somerce runs it as a UK & US agency: one engine, £100m+ GMV managed across 80+ brands, and a New York base pointed straight at it. The same team broadcasts the platform's biggest LIVE record and localises programmes across borders for brands moving between the UK, EU and US.
TikTok Shop opened in the UK first, its debut market in the West, and the US is now the platform's largest. Somerce has operated across that arc from the start: built in the market TikTok Shop launched in, now running as a UK & US agency in the market it cares about most.
It's why every page of this site carries the same line: "the full-service TikTok Shop agency for UK & US brands." Not a UK agency taking US calls, and not a US reseller of a UK playbook — one team, running LIVE, affiliate, content, paid media and shop management as a single engine across both markets.
Somerce also runs TikTok Shop programmes in Ireland, Germany, France, Spain, Italy and Poland, all operated from the UK hubs rather than local offices. The UK and US are where the team is actually based, and where the studios, hosts and account leads sit. See every market on the global overview.
Somerce ran onsite live-shopping strategy and full moderation for P.Louise's single-day LIVE: $2.7m in a single 14-hour broadcast, still the largest in TikTok Shop history. It was produced from a UK studio floor and sold to a global audience — proof that the infrastructure behind a record does not care which marketplace the buyer is in.
Read the case study
Somerce already runs the cross-border playbook in both directions. Here is what each side looks like.
MONAT, the US haircare brand, is proof of method. Rather than copy its UK programme's 1,174% growth into new territory, Somerce built a local base and recruited local creators, taking the European expansion to 650+ affiliates in three months and 70% month-on-month growth. It's the same playbook a US market entry runs on: localised, not duplicated.
Read the MONAT case →A UK or EU brand moving into the US gets the same method run in reverse: local judgement close to the market, wired into the same LIVE studios, host roster and affiliate machine, based out of New York rather than a satellite office. See how that base actually works.
See the New York base →The three questions every US-facing brief asks first, answered straight.
180 vetted hosts, trained and product-certified before they front a broadcast, selling from London and Manchester regardless of which TikTok Shop marketplace the audience is shopping in.
Hosts & talent →New York-based specialists overlap with US hours for trading decisions and account calls, while production scheduling for LIVE runs independently out of the studios.
The New York base →The same weekly trading rhythm and GMV reporting a UK brand gets, run against a US catalogue and a US audience, with every discipline pointed at one P&L.
Shop management →
From enterprise groups to DTC natives, run as a UK & US engine. See the work for the numbers behind them.
The US is one of eight markets Somerce runs TikTok Shop programmes in today — see the UK, Ireland, Germany, France, Spain, Italy and Poland on the global overview, or the UK case specifically in our UK agency guide.
Tell us where you sell and where you want to. The team behind £100m+ GMV and the platform's biggest LIVE record is ready when you are.
Talk to us* Verified across Somerce-managed TikTok Shop accounts, methodology varies by metric, GMV as reported by TikTok Shop seller analytics.